Hi, I'm Clio!
Design leader
with a global lens.
20+ years leading design organizations in strengthening their creative capabilities and enabling the function to operate as an inherent, strategic driver of the business.
Clarity guides the work.
Trust fuels the journey.
I build the structure, culture, and direction that help teams do their best work. Together, we create design organizations that are confident, collaborative, and aligned around a shared purpose.
What I Do
Design Leadership
Building clarity in vision, culture, and process so that design can lead, not just deliver.
Design Strategy & Innovation
Human-centered design thinking that aligns creativity with business strategy for meaningful impact.
Branding
Defining identity systems that connect brand, product, and business outcomes.
Creative Direction
Guiding multidisciplinary teams toward work that feels intentional, consistent, and alive.
Product Strategy
Connecting design decisions to business goals by aligning vision, prioritizing impact, and shaping meaningful product experiences.
Growth
Creating meaningful progress through experimentation and insight. I help teams identify opportunities for attraction, conversion and retention.
Design is cultural and strategic. It reflects what an organization values. I believe in an approach grounded in clarity and trust, one that gives people the space to create meaningful work.
That's when design stands out and endures over the passage of time.
Selected Work
Explore projects that show how design leadership, brand strategy, and creative direction come together.
heraclio@designstgy.com