Creatium

Role: Founder and General Director
Year: 2005 - 2016

What is Creatium

Creatium – A Global Design & Creative Studio
Founded in 2005 in Caracas, Venezuela, Creatium is a creative and design studio dedicated to crafting impactful brand experiences. For more than a decade, we have collaborated with global brands, S&P 500 companies, and emerging startups, delivering strategic and visually compelling solutions.

Our expertise spanned branding, web design, editorial, packaging, POS materials, motion design, video production, and photography—helping businesses connect with their audiences through thoughtful design and storytelling.

What Was My Role

As the Founder and Design Director of Creatium, I shaped the company into a trusted design partner for local and global organizations. While leading teams of 10–15 designers and contractors, I balanced business development, hiring, mentorship, and financial management with hands-on design leadership. My happiest place was always working alongside my team, translating strategic goals into innovative, impactful design.

My Team

I managed a team of ~11designers, spanning:

Brand Designers – Crafting and evolving Mozilla’s visual identity
UX Designers – Ensuring seamless, user-centered experiences
Motion Designers – Bringing brand storytelling to life through animation
Illustrators – Adding depth, personality, and storytelling
Video producers – Creating videos, from concept to final delivery.

Projects Samples

Over 11 years at Creatium, I led a wide range of design projects for top local, regional, and international brands—including several S&P 500 companies. Here’s a quick and broad overview at some of the work we delivered.

Cerveceria Regional

Cervecería Regional is a Venezuelan brewery known for producing a range of popular beers and beverages, serving as one of the country’s leading brewing companies.

Del Monte

Del Monte is a global food and beverage company known for producing packaged fruits, vegetables, juices, and snacks made from fresh, high-quality ingredients.

Frigurt from Parmalat

Frigurt from Parmalat is a frozen yogurt product known for its creamy texture and fruity flavors, popular in various Latin American markets.

Yoka from Parmalat

Yoka from Parmalat is a popular line of drinkable yogurt products, known for their rich flavor and nutritional benefits, especially in Latin American markets.

Oreo

Oreo is a globally recognized cookie brand known for its distinctive sandwich of two chocolate wafers with a sweet crème filling.

Cisa

CISA is an Italian company specializing in security and access control solutions, best known for its high-quality locks, cylinders, and electronic access systems.

Living+

LIving is a company within the GSL group, specializing in the production and global distribution of household goods.

Janssen Cilag

Janssen Cilag is a global pharmaceutical company and a subsidiary of Johnson & Johnson, focused on developing innovative medicines in various therapeutic areas.

Heinz

Heinz is a global food company renowned for its ketchup, sauces, and a wide range of packaged food products.

Carefree

Carefree is a brand known for its feminine hygiene products, particularly its line of panty liners designed for comfort and freshness.

LeZuc

LeZuc Stevia is a natural, zero-calorie sweetener made from stevia plant extracts, positioned as a healthier alternative to sugar.

Museo del Barrio NY

The Museo del Barrio in New York City is a cultural institution dedicated to the preservation and celebration of Latinx and Caribbean art and culture. It features a wide range of exhibitions, educational programs, and events that highlight the contributions of Latinx communities to the arts.

Digitel

Digitel is a Venezuelan telecommunications company providing mobile, internet, and digital services, known for pioneering GSM and 4G LTE networks in the country.

Web Design

When designing websites for clients, we create thoughtful, end-to-end experiences—from structure and content strategy to visual design and responsive development. Here’s a quick look at some of the engaging and effective web projects we crafted at Creatium.

Visual IDs

When crafting visual identities for clients, we build complete brand systems—from foundational elements and design guidelines to fully integrated assets for every channel. Here’s a quick look at some of the fun and impactful identities we created at Creatium.

What my peers and team said about me

Gabriel Harting- J&J

Gabriel hired Creatium services and worked diretly with Clio

Heraclio is a dedicated profesional, he always has strategic thinking with his big picture of the business, objective oriented, desing and image knowledge and unimpeachable professionalism, always deliver high results. He knows about new trends and best practices in Creativity, design, image and branding business.
We build a good professional relation based on excellent results and understanding, Is a Pleasure recommend to Heraclio as a as unimpeachable professional.

Isaac Castejon - LeZuc

Isaac hired Creatium services and worked diretly with Clio

Heraclio is a fantastic designer. When you need something done well, talk to him, you won't be disappointed. He's an artist with business sense, what more could you ask for.

Maria Landi - Mondelez International

Isaac hired Creatium services and worked diretly with Clio

Working with Creatium was a great experience in terms of not only the delivery on time of the proposals, but also the creativity that was put into each of the projects. When we decided to work with Creatium, we were looking for new options in terms of design of package and without any doubt they found its way to surprise us with different, impressive and very high quality options.

If I have to summarize Creaitum in one word I would say “CREATIVITY”. I was very impressed by receiving totally different proposals, each of them with a strategic thought behind explained by the understanding of the business, brand’s main competitors as well as the group target.

On top of that, I can say it was a pleasure working with Heraclio as he always showed to be a very serious and reachable professional, who cares and respect the time of others and deliver outstanding results on time. I would definitely recommend Creatium’s work.