Creatium

Role: Founder and General Director
Year: 2005 - 2016

What is Creatium

A Global Design & Creative Studio Founded in 2005 in Caracas, Venezuela, Creatium was a creative and design studio dedicated to crafting impactful brand experiences. For more than a decade, we worked with global brands, S&P 500 companies, and startups, delivering strategic, visually compelling solutions.

We specialize in branding, web design, editorial, packaging, POS materials, motion design, video production, and photography, helping businesses connect with their audiences through thoughtful design and storytelling.

What Was My Role

As the Founder and Director of Creatium, I shaped the company into a trusted design partner for local and global organizations. While leading teams of 10–15 designers and contractors, I balanced business development, hiring, mentorship, and financial management with hands-on design leadership. My happiest place was always working alongside my team, translating strategic goals into innovative, impactful design.

The Team

I managed a team of ~11designers, spanning:

• Brand Designers – Crafting and evolving Mozilla’s visual identity
• UX Designers – Ensuring seamless, user-centered experiences
• Motion Designers – Bringing brand storytelling to life through animation
• Illustrators – Adding depth, personality, and storytelling
• Video producers  – Creating videos, from concept to final delivery.

Impact

• Founded and helped scale Creatium into one of the top design agencies in Venezuela, leading brand and design direction across a diverse portfolio of 200+ projects.
• Worked with leading national and international brands (S&P500) over multiple years, establishing long-term client relationships and consistent delivery.
• Helped grow the agency to $400K+ annual revenue in a challenging economic environment, while maintaining 100% talent retention across the team.
• Built and supported operational and creative systems that enabled sustainable growth and delivery at scale.

Projects Samples

Over 11 years at Creatium, I led a wide range of design projects for top local, regional, and international brands, including several S&P 500 companies. Here’s a quick and broad overview of some of the work we delivered.

Cerveceria Regional

Cervecería Regional is a Venezuelan brewery known for producing a range of popular beers and beverages, and is one of the country’s leading brewing companies. Our relationship lasted over 8 years, and during this time, we developed several consumer product brands, with a heavy focus on alcoholic beverages.

Flow Kana

Flow Kana is the first sustainable, sungrown cannabis company to embrace the small, independent farm ecosystem. They partner with craft farmers in Northern California, providing access to large-scale processing and distribution. I partnered with Flow Kana to develop their strategic branding, which helped the company gain recognition and contributed to its categorization as the top California cannabis company during 2018-2019.

Frigurt from Parmalat

Frigurt from Parmalat is a frozen yogurt known for its creamy texture and fruity flavors, popular in various Latin American markets. Our engagement included creating 3 consumer mass products, for which we developed new packaging systems. 

Yoka from Parmalat

Yoka from Parmalat is a popular line of drinkable yogurt products, known for their rich flavor and nutritional benefits, especially in Latin American markets.

Oreo

Oreo is a globally recognized cookie brand known for its distinctive sandwich of two chocolate wafers with a sweet crème filling. We partnered with Mondelez to create thematic and promotional branding and packaging for their product, Oreo.

Cisa

CISA is an Italian company specializing in security and access control solutions, best known for its high-quality locks, cylinders, and electronic access systems. We partnered with them to create editorial assets, packaging, photography, and promotional materials.

Living+

LIving is a company within the GSL group, specializing in the production and global distribution of household goods sold at Walmart and other stores. During this engagement, we developed their overall strategic branding and marketing touchpoints, as well as the design of their products.

Janssen Cilag

Janssen Cilag is a global pharmaceutical company and a subsidiary of Johnson & Johnson, focused on developing innovative medicines across various therapeutic areas. We served as the strategic partner for the creation of promotional and sales materials, as well as concepts and visuals for events.

Heinz

Heinz is a global food company renowned for its ketchup, sauces, and a wide range of packaged food products. Over the years, we have supported Heinz in creating POS promotions.

Johnson & Johnson

Carefree is a brand known for its feminine hygiene products, particularly its line of panty liners designed for comfort and freshness.

LeZuc

LeZuc Stevia is a natural, zero-calorie sweetener made from stevia plant extracts, positioned as a healthier alternative to sugar.

Digitel

Digitel is a Venezuelan telecommunications company providing mobile, internet, and digital services, known for pioneering GSM and 4G LTE networks in the country.

Del Monte

Del Monte is a global food and beverage company known for producing packaged fruits, vegetables, juices, and snacks made from fresh, high-quality ingredients.

Web Design Project Samples

Our web portfolio spans a diverse client base, including financial institutions, retail centers, advertising agencies, and tech startups. These samples highlight our ability to adapt our creative and technical approach to any industry’s unique demands.

Branding Project Samples

We specialized in building cohesive brands from the ground up. This selection showcases our ability to translate complex business goals into full-scale brand strategies and visual systems. We’ve successfully applied this methodology across a diverse client portfolio, ranging from boutique fashion labels and consumer goods to major banking centers and advertising agencies.

What my clients said about working with me

Gabriel Harting- J&J

Gabriel hired Creatium services and worked diretly with Clio

Heraclio is a dedicated profesional, he always has strategic thinking with his big picture of the business, objective oriented, desing and image knowledge and unimpeachable professionalism, always deliver high results.  He knows about new trends and best practices in Creativity, design, image and branding business. 
We build a good professional relation based on excellent results and understanding, Is a Pleasure recommend to Heraclio as a as unimpeachable professional.

Isaac Castejon - LeZuc

Isaac hired Creatium services and worked diretly with Clio

Heraclio is a fantastic designer. When you need something done well, talk to him, you won't be disappointed. He's an artist with business sense, what more could you ask for.

Maria Landi - Mondelez International

Isaac hired Creatium services and worked diretly with Clio

Working with Creatium was a great experience in terms of not only the delivery on time of the proposals, but also the creativity that was put into each of the projects. When we decided to work with Creatium, we were looking for new options in terms of design of package and without any doubt they found its way to surprise us with different, impressive and very high quality options. 
 
If I have to summarize Creaitum in one word I would say “CREATIVITY”. I was very impressed by receiving totally different proposals, each of them with a strategic thought behind explained by the understanding of the business, brand’s main competitors as well as the group target. 
 
On top of that, I can say it was a pleasure working with Heraclio as he always showed to be a very serious and reachable professional, who cares and respect the time of others and deliver outstanding results on time. I would definitely recommend Creatium’s work. 

heraclio@designstgy.com