Mozilla

Head of Design
2019-2020
Remote
Global

Context

Mozilla is a global nonprofit dedicated to an open, accessible, and secure internet. Firefox is its flagship browser, trusted, independent, and privacy-first. The brand was undergoing a pivotal moment of renewal.

My Role

As Head of Brand Design, I led the creative direction for Mozilla’s brands and marketing efforts, with a focus on the Firefox family of products. I oversaw a team of ~9 people across brand design, UX/UI, motion graphics, and illustration. My mandate: to bring coherence to the brand, product, and communication across global markets and diverse touchpoints.

My Team

I managed a team of ~9 designers, spanning:

Brand Design – Crafting and evolving Mozilla’s visual identity
UX&UI Design – Ensuring seamless, user-centered experiences
Motion Design – Bringing brand storytelling to life through animation
Illustration – Adding depth, personality, and storytelling

Together, we shaped the look, feel, and voice of Mozilla’s brands, balancing creativity with strategic business goals.

Key Achievements

Directed the evolution of the Firefox brand identity and visual system, creating a scalable framework adopted across geographies and platforms.
Unified brand, product, and marketing teams around shared design language, reducing inconsistencies and strengthening global presence.
Elevated creative expression through brand campaigns, motion design, and illustration while maintaining strategic alignment with Mozilla’s mission.
Improved internal design processes, introduced shared guidance, and championed a global mindset within a distributed design function.

Why This Matters

When a mission-driven organization scales globally, design must reflect not only aesthetics but integrity and purpose. I guided the design to ensure the brand felt consistent, confident, and alive in every region and channel. The result: stronger brand perception, higher internal alignment, and a design team that could move with clarity and purpose.