Mozilla

Head of Design
2019-2020
Remote
Global

Context

Mozilla is a global nonprofit dedicated to an open, accessible, and secure internet. Firefox is its flagship browser, trusted, independent, and privacy-first. The brand was undergoing a pivotal moment of renewal.

My Role

As Head of Brand Design, I led the creative direction for Mozilla’s brands and marketing efforts, with a focus on the Firefox family of products. I oversaw a team of ~9 people across brand design, UX/UI, motion graphics, and illustration. My mandate: to bring coherence to the brand, product, and communication across global markets and diverse touchpoints.

My Team

I managed a team of ~9 designers, spanning:

Brand Design – Crafting and evolving Mozilla’s visual identity
UX&UI Design – Ensuring seamless, user-centered experiences
Motion Design – Bringing brand storytelling to life through animation
Illustration – Adding depth, personality, and storytelling

Together, we shaped the look, feel, and voice of Mozilla’s brands, balancing creativity with strategic business goals.

Key Achievements

Directed the evolution of the Firefox brand identity and visual system, creating a scalable framework adopted across geographies and platforms.
Unified brand, product, and marketing teams around shared design language, reducing inconsistencies and strengthening global presence.
Elevated creative expression through brand campaigns, motion design, and illustration while maintaining strategic alignment with Mozilla’s mission.
Improved internal design processes, introduced shared guidance, and championed a global mindset within a distributed design function.

Why This Matters

When a mission-driven organization scales globally, design must reflect not only aesthetics but integrity and purpose. I guided the design to ensure the brand felt consistent, confident, and alive in every region and channel. The result: stronger brand perception, higher internal alignment, and a design team that could move with clarity and purpose.

What People I Worked With Say About Me

Tim Murray - Mozilla

Clio reported directly to Tim Murray

Clio methodically led the development of the Firefox brand system by engaging the unique expertise of each designer on his team, inspiring them with possibilities, crafting a transparent process of exploration and adoption, and always leading with listening and kindness. Meanwhile, he built bridges to other collaborators in the organization, kept leadership apprised of new developments, and became the internal champion for consistency and distinctiveness. The result is a system that's comprehensive, smart, beautiful to behold, and flexible enough to serve Firefox as the brand evolves. From insights-driven design to passionate team leadership, Clio would be an asset to any organization that seeks to grow their business through the power of design.

Michael Ham - Mozilla

Michael reported directly to Clio

A unified brand system, productive designers, strategy-led campaigns, and harmonious cross-org partnerships – just a few of the many desirable outcomes of having Clio’s design leadership at Mozilla. Clio embodies Mozilla’s ethos of “people over profit” – whether it’s the folks he’s working with to implement design strategy or the users he is designing for – his focus on people is at the forefront of his work. As a designer under Clio’s leadership it’s inspiring to experience his passion for the craft, his talent for creating experiences, and his thoughtful approach to mentorship. Clio’s expertise as a user-centered problem solver comes into focus whenever he collaborates across the organization, bringing with him a sound, design thinking approach. Above all, Clio is a delight to work with and for – Clio draws all those around him into his vision and, in turn, spurs them on to do their best work.

Mary Ellen Muckerman - Mozilla

Clio reported indirectly to Mary Ellen

I had the pleasure of working with Clio at Mozilla. He joined the team and immediately made a positive impact. He breathed life into a nascent brand identity system, making it sing across platforms and channels. He championed consistency and elegance across our many web experiences. He quickly became a valued partner across the entire design community, from marketing to product, and a respected leader within the brand team, known for empathy and generosity. Plus, he's a damn fine musician!

Go Back To My Experience